What is Ask Advisor in Google Ads and Analytics?

Ask Advisor is Google's AI assistant built into Ads and Analytics. It's being expanded with agentic capabilities that let it surface insights, answer natural-language questions, and generate reports without advertisers needing to leave the platform.

Do the new Google Ads and Analytics AI features replace manual campaign decisions?

No. Google says the updates are designed to speed up analysis and reduce time spent interpreting data, but advertisers remain in control of the actual campaign decisions.

Is the new Dashboards feature available in Google Analytics yet?

Dashboards is launching first in Google Ads, letting users generate visual reports from text prompts. Google says support for Google Analytics is coming soon.

Google Loads Ask Advisor With New Agent Powers in Ads and Analytics

Why this matters

If you're the person who logs into Google Ads or Analytics every morning and manually hunts for what changed overnight, this update is aimed squarely at you. Google is pushing its Ask Advisor assistant deeper into both platforms so that the "what happened and why" part of the job gets done for you, before you even ask. For agencies juggling multiple accounts or in-house marketers who don't have time to build custom dashboards, that's fewer clicks between "something looks off" and "here's why."

The bigger shift here is Google moving from a tool that just shows you data to one that interprets it and suggests what to do next, without you leaving the platform.

What's actually rolling out

Google Analytics is getting AI Overviews on its homepage. Log in and you'll see a summary of key performance shifts since your last visit, things like traffic changes or seasonal sales spikes, along with recommended next steps. Click into any insight and it opens directly into Ask Advisor for deeper investigation. You can also opt in to get these summaries pushed to you by email or mobile notification, so you don't have to remember to check.

Google Ads is getting a homepage redesign with personalized, AI-generated insight cards. The headline feature is natural-language querying: you can ask things like how a competitor is eating into your impression share, or what trends might affect an upcoming campaign, and Ask Advisor will generate a tailored answer.

Reporting is getting an upgrade too. Google is rolling out Dashboards in Google Ads (Analytics support is coming later), which let you generate visual reports from a simple text prompt instead of building them manually. The AI also writes real-time summaries alongside the charts, explaining the performance trends behind the numbers rather than leaving you to interpret them cold.

The takeaway for marketers

None of this replaces campaign strategy or judgment calls, Google frames the updates as keeping advertisers in control of decisions while the AI handles the grunt work of interpretation. But if you've been spending chunks of your week translating raw metrics into a narrative for clients or stakeholders, these features are built to shrink that time considerably. Worth testing early if you have access, especially the prompt-based dashboard builder, since that's the kind of feature that changes how you report on performance week to week.