GEO

Generative Engine Optimization: how brands get cited and recommended inside AI answers, not just ranked in blue links.

Search Engine Journal has a piece addressing traffic drops and AI visibility reporting, but the public teaser doesn't give agencies the specifics yet.

GEOorganic trafficclient reportingAI visibilitySEO agencies

05 SEPT 2026

OpenAI Takes ChatGPT Ads Global and Beefs Up the Backend

More countries, better targeting, real conversion tracking: OpenAI is quietly turning ChatGPT into a platform marketers can actually plan budget against.

ChatGPT AdsOpenAIGEOpaid mediaad techconversion tracking

30 AUG 2026

Google Loads Ask Advisor With New Agent Powers in Ads and Analytics

Homepage summaries, natural-language insight cards, and prompt-built dashboards land in Ads and Analytics, cutting the time you spend digging through reports.

Google AdsGoogle AnalyticsAsk AdvisorAI agentsGEOmarketing AI tools

20 AUG 2026

Google Will Auto-Resize Your Performance Max Video Ads Using AI (Unless You Opt Out)

A new asset optimization rolling out to Performance Max fills in missing video aspect ratios with generative AI, and advertisers have until September 4th to say no thanks.

Google AdsPerformance MaxGenerative AIGEOVideo Advertising

18 AUG 2026

Your Google Ads Account Is Secretly an AI Search Asset

Marketers are pouring effort into fresh content and schema for AI search while ignoring the paid search data that already maps how customers actually ask questions.

GEOAI searchpaid searchGoogle Adsproduct feedsChatGPT

17 AUG 2026

Robots.txt Won't Keep You Out Of AI Overviews. Here's What Actually Will.

A new report on Google's Top Stories and AI Overviews suggests publishers are misjudging what a common crawler setting actually controls.

GEOAI OverviewsGoogle Searchrobots.txtPublishers

12 AUG 2026

Google Cuts Target Overperformance Allowance August 17: Audit Your Smart Bidding Now

A Smart Bidding change lands August 17. If you run Target CPA or Target ROAS campaigns, this is your reminder to check them before the deadline.

Google AdsSmart BiddingPPCTarget CPATarget ROASGEO

10 AUG 2026

OpenAI Is Testing Ads That Open a Chatbot Instead of a Landing Page

Spotted inside ChatGPT's ad tools: a format where clicking an ad starts a conversation with a business-trained AI agent, not a website visit.

OpenAIChatGPT AdsGEOAI AgentsConversational Marketing

08 AUG 2026

MCP Servers Are Quietly Fixing the SEO Data Hallucination Problem

Connecting your SEO tools directly to Claude or ChatGPT via MCP means your keyword research pulls real numbers instead of AI guesses.

GEOMCPSEO toolsClaudekeyword researchAI workflows

06 AUG 2026

Search Console's New AI Answer Data: What Marketers Can Actually Verify

A new Search Console report lets you weigh pages Google surfaces in AI answers against their conventional rankings, and that comparison is the useful part.

Google Search ConsoleGEOAI SearchSEO Reporting

16 JUL 2026

Google's Universal Commerce Protocol: What It Means for Your SEO Strategy

Google wants AI agents to browse, compare, and check out on shoppers' behalf. That turns product feeds and structured data into the new ranking factor.

GEOUniversal Commerce Protocolagentic commerceSEOGoogle Merchant Centerstructured data

GEO

Organic Traffic Dropped? Here's the Story Behind One Headline You'll Be Asked About